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Demo Marketing

#DemoMarketing

The Demo Marketing module is the heart of E-Smartpoints' marketing tools. It allows you to create professional content for your social networks with the help of AI.

Demo Marketing

Access​

/app/demo-marketing

Quick Actions​

The main screen has 4 quick actions:

📤 Upload image​

Upload an image of your product to use as a reference for AI content generation. The image is processed and used as a basis to generate ads, videos and more.

🎨 Use templates (Orshot)​

Use Orshot studio templates to generate professional, branded designs:

  • 🍽️ Gastronomy
  • 👗 Fashion
  • 💄 Beauty
  • 🏠 Home
  • ⚡ Quick campaigns
  • 🛠️ Services
  • 💻 Technology

🤖 AI Generator​

Generate a full ad with AI:

  1. Choose the type (square post, vertical story, banner, app feed)
  2. Describe your product and business
  3. Select the visual style (more than 30 formats per category)
  4. Select the promotional text (in German)
  5. AI generates: - 📝 Ad text (caption + hashtags) - 🖼️ Advertising image with integrated German text

Models used: OpenAI (gpt-image-1.5), Gemini (gemini-3.1-flash-image-preview) and Fal.ai (Recraft v3) with auto rotation

🎬 Create video​

Convert an image into a short advertising video with animations and overlay text.

Used models:

  • Gemini (veo-3.1-generate-preview) — 15s video with voice, text and branded endcard
  • Fal.ai (Pixverse v6 or LTX 2.3 Fast) — 5s UGC-style video for social networks

AI tools​

🎨 Remove background (Poof)​

Remove the background from your product photos:

  1. Upload an image
  2. Poof service processes the image
  3. Receive the product without a background (transparent PNG)
  4. Download the result

✨ Add object (Object AI)​

Add elements to your photos:

  1. Upload a base image
  2. Describe which object to add
  3. Position, size, style
  4. AI integrates it naturally

📢 Generate ad (Ad AI)​

Create a complete ad:

  1. Describe your business
  2. Select the platform (Instagram, Facebook, TikTok)
  3. Choose the tone (professional, casual, fun)
  4. AI generates copy + image

Publish to the app Feed​

AI-generated content can be published directly to the Feed of the E-Smartpoints mobile app:

  1. Generate or upload your content (image or video)
  2. Click Post to Feed
  3. Content is uploaded to Cloudinary (cloud storage)
  4. Saved as a feed in the backend via POST /api/feeds/save
  5. Customers see content in the Discover section of the mobile app

Feed Types​

  • 📅 DAY — content of the day
  • 📅 WEEK — weekly content
  • 📅 MONTH — monthly content

Each feed can include:

  • Image or video (uploaded to Cloudinary)
  • Description
  • Short label (badge, max. 15 characters)

Complete flow of a campaign​

  1. Create the content (with templates or AI)
  2. Preview on each platform (Instagram, Facebook, TikTok, Feed App)
  3. Download or post to Feed of the app
  4. Measure results

Next steps​